VYRE Solutions:Marketing Resource Management

Marketing Resource Management (MRM)

MRM aligns people, process, content and technology to improve marketing effectiveness.

Unify: MRM solutions streamline processes and increase transparency across the creative stages of: planning, creative production management, brand knowledge management, marketing fulfilment and marketing performance management.

VYRE Unify: MRM solutions increase the effectiveness of your marketing activities and make your marketing budgets go further.

Complete flexibility in solution options is maintained enabling you to deploy any combination of features.

Solution Options

• Unify: Digital Asset Management / Brand Asset Management
  Manage, re-purpose and distribute your rich media assets internally, and with partners in a dedicated solution. Extend your repository of assets to include approved brand assets, and knowledge management of guidelines and best practice examples to protect the integrity of the brand.
• Unify: Creative Production Management This competency allows the marketing organisation to automate processes (including planning, working and approvals with agencies) associated with creative production cycles for marketing programs, campaigns and product launches.
• Unify: Collaboration / Enterprise 2.0 Social Networking features, such as blogs, wikis, polls, RSS and forums can be added to any of the core MRM solution areas to help create and promote a brand community. The creation of a brand community helps inspire user adoption and promote debate, as well as highlight and celebrate great work.
• Unify: Product Information Management
  Enrich and approve your product information and publish to multiple sources (web, print, mobile). Include the automation of print production through integration with Quark, InDesign or with Unify's in-house print templating solution, which enables localisation and resizing of campaign material on the fly.
• Unify: Marketing Performance Management In a world where results are closely monitored and budgets justified, close monitoring of campaign efficiency is paramount. Unify includes a number of core features that can be configured to help provide reporting throughout the campaign creation, to execution and analysis.

Key Benefits of Unify: Marketing Resource Management

• Enable resources to support more programs with the same level of work effort (10% to 30% improvement in productivity)
• Reduce time (costs) spent tracking down work or resolving compliance issues (5% to 10% improvement in productivity)
• Reduce agency fees by streamlining processes and facilitating faster decisions (5% to 20% savings on agency fees)
• Reduce costs associated with rework by creative agencies (75% to 90% reduction in rework)
• Increase agency accountability for internal use of created assets and content (40% to 80% improvement in agency selection and negotiation)
• Decrease overall agency spending (10% to 15% reduction in agency spending)
• Cut paper costs (15% to 75% reduction)
• Reduce shipping costs (15% to 75% reduction)
• Eliminate physical storage facilities (25% to 75% reduction)

By working in partnership with VYRE we will help to ensure your company gets the best out of the marketing budget. The rewards are high: quicker time to market, significant cost savings, increased transparency and increased brand consistency to name but a few of the benefits.